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United Airlines write-up

United Airlines is the sixth largest airline in the world with 86,000 employees and has 721 air crafts. They travel more international locations than domestic locations. They travel to 73 countries around the world. Their motto is: Fly the Friendly Skies United has been in the news a lot in the past two years...    - A doctor on an overbooked flight was dragged off the plane, overbooking has also been an issue with United         - Link:  https://www.cnn.com/2017/04/10/travel/passenger-removed-united-flight-trnd/index.html       - A German Sheppard was suppose to go to Kansas, but ended up in Japan           - Link: https://www.npr.org/sections/thetwo-way/2018/03/15/593820253/not-in-kansas-anymore-united-airlines-mix-up-sends-german-shepherd-to-japan      - The 10-month old French Bulldog who was ordered to be put in the overhead compartment and dies before the flight landed            - Video:  https://youtu.be/U1Q0XN2vL0c         - A Nigerian woman who is suing United becau
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United Airlines

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United Airlines is the 6th largest airline in the world, it has over 86,000 employees and 721 aircrafts. United flies to 78 domestic locations and 108 international destinations in 73 countries. I looked up how much it would cost to go to Paris from PDX for 5 days, there are no nonstop flights, but only one stop which is fine. BUT it would cost $1800 dollars for five days. That's a lot in my opinion.  Motto: Fly the Friendly Skies United Airlines has had a lot of major issues lately...     - Dragging a doctor off the plane because the flight was overbooked, which has also been an issue with United.   https://www.cnn.com/2017/04/10/travel/passenger-removed-united-flight-trnd/index.html      - The German Shepard going to Japan by accident when it should have gone to Kansas    - The 10-month old French Bulldog after the passengers were ordered by the flight attendant to put his carries in the overhead bin.   https://youtu.be/U1Q0XN2vL0c     https://www.washingtonpost.com/news
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Listening Activity

I choose Delta Airlines, it's value proposition is comfortable flying as well as great customer service. 1. Lost luggage, "@Delta I've called customer service and really need the phone number or to be connected to the baggage office in Atlanta. I have an important personal item that is probs there and wold like to go about sending someone to retrieve it, but need to make sure its there. Thank you!" 2. Friendly flight attendants 3. Smooth and friendly flights, " @Delta The best service on our Vegas flight DL1729 from Cinci. One of the friendliest and nicest flight attendants Ted made it all the better. No reason ever to fly anyone else!" 4. First class, day passes, memberships 5. Using their customers' issues to accommodate them such as giving them first class for free and giving them complementary day passes. Competition is a challenge for the brand. Some tweets were saying that Delta is so horrible that they would be using other airlines. 6. I
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My first marketing assignment

4/5 BA 223 Topic 1 I am seeking to get my event planning certificate and taking classes here also puts me on track to graduate next year. I also have no clue about marketing so I thought it would be a good idea to learn it. No I am not, I am a Human Development and Family Sciences major, so the furthest thing from marketing. How to market an event and be able to get it out there and for people to be aware about it. I am passionate about Special Needs kids, I have a Special needs brother and have grown up around Special needs and my plan after college is to go into non profit work with Special needs. The other thing I am passionate about it visiting/exploring National Parks, I am an adventure junky and like to go everywhere. Topic 2 Heineken is being slammed for posting an ad campaign that "Sometimes, lighter is better", they later pulled the ad after being called out by Chance the Rapper. They have since apologized and have made a statement that that is not them an
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