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Showing posts from April, 2018

Listening Activity

I choose Delta Airlines, it's value proposition is comfortable flying as well as great customer service. 1. Lost luggage, "@Delta I've called customer service and really need the phone number or to be connected to the baggage office in Atlanta. I have an important personal item that is probs there and wold like to go about sending someone to retrieve it, but need to make sure its there. Thank you!" 2. Friendly flight attendants 3. Smooth and friendly flights, " @Delta The best service on our Vegas flight DL1729 from Cinci. One of the friendliest and nicest flight attendants Ted made it all the better. No reason ever to fly anyone else!" 4. First class, day passes, memberships 5. Using their customers' issues to accommodate them such as giving them first class for free and giving them complementary day passes. Competition is a challenge for the brand. Some tweets were saying that Delta is so horrible that they would be using other airlines. 6. I

My first marketing assignment

4/5 BA 223 Topic 1 I am seeking to get my event planning certificate and taking classes here also puts me on track to graduate next year. I also have no clue about marketing so I thought it would be a good idea to learn it. No I am not, I am a Human Development and Family Sciences major, so the furthest thing from marketing. How to market an event and be able to get it out there and for people to be aware about it. I am passionate about Special Needs kids, I have a Special needs brother and have grown up around Special needs and my plan after college is to go into non profit work with Special needs. The other thing I am passionate about it visiting/exploring National Parks, I am an adventure junky and like to go everywhere. Topic 2 Heineken is being slammed for posting an ad campaign that "Sometimes, lighter is better", they later pulled the ad after being called out by Chance the Rapper. They have since apologized and have made a statement that that is not them an